Meet Morris

It’s something of a cliché that fashion is often referred to as something dreamy. If so then Morris is the figment of Jan Alsén’s dreams, but even more of his passion for clothing and not the least, his life.

Like seeing Gunther Sachs and Brigitte Bardot at Club 55 when St Tropez and Bardot for that matter were still innocently naïve or nearly so. Like being young and visiting New York for the very first time to buy a button-down shirt at Brooks Brothers and a pair of brogues at Aldens. To stop by Daniel Cremieux at Madeleines to find the perfect, but oh so dear, cashmere coat and later to sit at the Brasserie Lipp with a glass of wine and ponder why no one but the Parisians can sport a scarf so elegantly nonchalant. All this and a thousand more encounters, places, thoughts and impressions – that’s Morris.